Passionate about the process.

Research, Strategies, Effectiveness…

Great design starts by understanding the goals and problems, first. To accomplish this, I developed a 4-stage approach to the design process—communication, collaboration, creation, completion. I research intended audiences and the competition. I define the design problems and discover strategies for solving those challenges effectively and memorably.

Communication

A good start leads to great results.

    • Diagnostics/Audit
    • Scope and Pricing
    • Strategy/Goals Setting
    • Scheduling

Collaboration

Outstanding results require collaboration.

• Research & Synthesis
• Collaboration • Brand Strategy Development • Marketing Goals & Prioritization

Creation

Engagement yields targeted solutions.

•    Design Creation/Production
•    Excellence in Execution  
•    Design Purpose/Testing •    Necessary modifications

Completion

Focused solutions deliver high value.

• Effectiveness • Memorable Experience
• Client Satisfaction • Referrals   
 

Strategy & Direction

• Brand Diagnostics
• Brand Strategy & Positioning
• Visual Identity Systems
• Naming, Messaging and Positioning
• Creative Ideation and Direction
• Content and Planning and Direction